Month: August 2014

Common Mistakes in SEO that Perth Business Owners Normally Commit

Choosing the wrong keywords – A keyword that doesn’t even relate to a website’s overall content is practically useless. Updates like Google’s Panda have been released to provide the most relevant content to associate with queries, which is why optimizing keywords correctly and in accordance to a site’s overall theme will bring about increased traffic over time.

Avoiding these mistakes is possible by two methods: self-reading on everything SEO, or enlisting the help of local Perth SEO companies like SmallBizSEO. Either way, effective SEO begins with the avoidance to the aforementioned errors.

The Difference between Google Panda and Penguin

As the world’s leading search engine, Google is under a lot of pressure to provide online users with relevant and reliable search results at all times. To this end, Google updates its search engine algorithms on a regular basis to sniff out unscrupulous websites more effectively and thereby dissuade website owners from resorting to unethical online marketing techniques. Two of the most important algorithms in recent times are dubbed Panda and Penguin. (more…)