Internet Marketing

Your Online Reputation Precedes You

The Internet is a fountain of information about anything and anyone. If someone were to post negative comments about you or your company, there’s a good chance anyone who searches for your company would see those comments. This is critical for companies because the public tends to research this way before deciding to do business.

What’s the buzz?

Companies that specialize in search engine optimisation in Perth also know a thing or two about online reputation management. The first step is to find out what is being said online about your brand. Poor reviews can damage your brand perception.

Avoid bad press

Interestingly enough, more than 70% of internet shoppers would put their faith in a bad review made by a perfect stranger. Your firm should be aware of these kinds of comments and address them if possible. Unless these comments are in bad taste, avoid deleting them and make sure you post a tactful reply.

Get a life offline as well

Inasmuch as many people live and breathe online, they lead lives offline as well. Your company must be able to make its presence felt wherever your target audience spends their offline hours. For example, Starbucks streamlined its rewards program and linked it with a physical card and real-time rewards.

Whenever your brand is noticed, an online search is sure to follow. It makes sense to manage one’s online reputation as this may spell the difference between being chosen by a customer or becoming a victim of vile reports.

Do You Know the Essentials for Effective SEO?

In this day and age, you’d be mad not to engage in search engine optimisation or SEO; it’s the only way for your website to attract even a single visitor! While there are SEO tutorials that can get you up to speed on things, it’s better if you let the pros do most of the labour for you. This is because they know the essential things that make SEO work in the first place.

One of them is keyword selection: the keyword’s you’ll use need to be as relevant to your business website as possible. This means adding words in your content pertaining to the nature of your business (“cakes”, “bakery”, “bakery shop”) or even the business’ location (“bakery shop in Perth”). (more…)

Common Challenges of Online Marketing

The Internet provides multitudes of marketing opportunities for both small and large businesses. However, taking full advantage of those opportunities doesn’t come easy. There are many challenges that come with promoting your website, and online marketing experts have been using one of the most effective techniques called search engine optimisation (SEO). Here are other challenges that every website owner has to resolve to stay ahead of his competitors. (more…)

The Difference between Google Panda and Penguin

As the world’s leading search engine, Google is under a lot of pressure to provide online users with relevant and reliable search results at all times. To this end, Google updates its search engine algorithms on a regular basis to sniff out unscrupulous websites more effectively and thereby dissuade website owners from resorting to unethical online marketing techniques. Two of the most important algorithms in recent times are dubbed Panda and Penguin. (more…)

Effective Content Marketing through Social Media

If you’ve been paying close attention to how online marketing works, you may have noticed that SEO and content marketing are like the Batman and Robin of online marketing. They complement each other perfectly, masking each other’s’ weaknesses and augmenting each other’s strengths.

However, don’t forget that the Dynamic Duo had Alfred. In this case, social media services are the Alfred to SEO and content marketing’s Batman and Robin. (more…)