In this day and age, you’d be mad not to engage in search engine optimisation or SEO; it’s the only way for your website to attract even a single visitor! While there are SEO tutorials that can get you up to speed on things, it’s better if you let the pros do most of the labour for you. This is because they know the essential things that make SEO work in the first place.
One of them is keyword selection: the keyword’s you’ll use need to be as relevant to your business website as possible. This means adding words in your content pertaining to the nature of your business (“cakes”, “bakery”, “bakery shop”) or even the business’ location (“bakery shop in Perth”). (more…)